THREE GENERATIONS IN THE MAKING
LEO Foodstuff began in 1960, when LEO Teng Foon made and sold
hand-skewered satay from his tiny hawker stall in West Singapore.
Soon, he became affectionately known as The Satay Man.
In time, LEO Teng Foon passed down the trade and the family heirloom
recipe to his son, LEO Sin Soon. With his entrepreneurial skills, LEO Sin
Soon took over the mettle as The Satay Man, and quickly grew the
business. Not only did LEO Sin Soon open many more stalls, he also
started supplying the now famous LEO Satay to hawker stalls all across
the tiny island nation.
In 1990, LEO Sin Soon’s son, Raymond LEO, took over the reins (and the
moniker The Satay Man) and ushered in a new era of automation. This
enabled production by scale, while ensuring that the quality of food
and consistency in taste is not compromised. Today, LEO Foodstuff's
clientele list extends to major supermarkets, prestigious restaurants,
large-scale caterers and ﬁve-star hotels in and beyond Singapore.
Long reputed to be the best satay in Singapore, LEO Foodstuff has
grown to be one of, if not, Singapore’s biggest manufacturer, distributor
and exporter of satay products.
OUR BRAND PROMISE
LEO Foodstuff is made from heirloom recipes, passed down from three
generations of the LEO family. Preserving a reputation that is as strong
as a family name, LEO Satay holds a standard in choice meats, select
cuts and fine spices. Keeping up with the times, LEO Foodstuff ensures
the authentic taste of Singaporean satay, setting the bar for this cuisine
genre. LEO Foodstuff remains dedicated to the cause of providing
citizens of the world with delicious Singapore satay, made with a lot of